These marketing techniques are used to increase sales at little to no cost. The intention is to focus.  Remember, what you focus on increases. Also remember to track your sales. Give each advertising piece a code. Tell the same message everywhere (Focus).

1. Mailers
   1. Use Free on mailer (Really do offer something for free)
   2. Use an expiry date
   3. Use a descriptive picture
   4. Costs approx 30 Cents per piece
2. Newsstand Magazines
   1. The response rate is approximately 0.75% of Circulation
   2. Find a magazine for your trade
3. Monthly Newsletter
   1. Keep your clients up to date with you.
   2. Give Advice or Leads. Give something.
   3. Always seek to genuinely give your clients. The law of giving will work for you. Your clients will appreciate it
4. Cold Calls
   1. Make calls daily. Get over being shy.
   2. The rule: For every 100 calls, 10 interested, 3 good leads, 1 sale
   3. It increases the company’s bottom line by 45%
5. Get a sign for your car.
   1. You will get calls.
   2. The more permanent the sign, the more committed you look and the more sales you will get.
6. Business Cards
   1. On the back of your business cards add what you do
      1. Do not be too wordy
      2. Leave cards everywhere
7. Canvassing
   1. Walk and Talk. Bring Brochures/Business cards and give it to business places. Just walk in.
8. Networking Events
   1. Speak to your business. The idea was born with you so there is something special about the way you speak about it. Trust me.
   2. Follow up with contacts you made within 2 business days (Email/Letter)
9. Email Template
   1. Have a preformatted email template for responding to requests.
   2. Allow a space to type comment if needed.
10. Brochure
    1. Have a brochure to explain your business CLEARLY. Remember clarity sells.
11. Alliances
    1. Form alliances with businesses that need your services
12. White label
    1. Do the work for companies that want to offer your services and do not have the resources.
    2. Charge them less so they can mark up.
    3. Up to 20% less is fine.
13. Power of focus
    1. Have a clear Vision and clear Goals for your company. Communicate them all the time and everywhere.
    2. Remove inefficiencies, tasks, and people that do not align with that vision
    3. Automate your company: Get custom software to organize your company. (This will save you Thousands)
    4. Have a process/policy for everything.
    5. Delegate/Outsource the other tasks (Accounting/ Computing/…).
    6. Stay focused on your goals.
14. Resellers
    1. Give resellers a commission for sale
15. Mall booths
    1. Rent a booth on Saturdays in the mall. That is the busiest day.
16. Fax a flyer
    1. When you get business cards, you can fax to the persons attention
17. Links on web sites
    1. Get on peoples web site.
    2. The more people link to you, the higher your rank in Google/search engines
18. Web Site
    1. This should answer most of your customer questions
    2. A good quality web site speaks volumes. Must have updated info.
19. Email Signature
    1. Add Logo and Products
20. Integrity
    1. This breeds word of mouth
    2. Do not lie
    3. Always tell the truth
    4. Do as you say, if you are going to be late, call.
21. Novelties
    1. Shirts
    2. Pens
    3. …put your name on everything you can afford
22. On hold music
    1. Sell while customer waits
23. Classified ads
    1. Newspapers/Magazines
24. Chamber of commerce
    1. Join as much in your area.
    2. When people get to know you, they realize how trustworthy you are.
25. Trade Shows
    1. Show off your wares.
26. You
    1. Dress to fit your trade not above
    2. Good Hygiene
    3. Good manners
    4. Smile
    5. Be positive
    6. Be a leader in your field
27. SEO (Search Engine Optimization)
    1. Get your web site noticed. Position it in major search engines.
    2. Your web site is a marketing tool, treat it as such.
    3. Have a web master regularly check your site’s position in the major search engines, update your web site and resubmit to search engines regularly if necessary.